Our current incubated teams are revolutionizing the Greek startup ecosystem, taking over the torch from our accomplished alumni.
Panagiotis Bechrakis is a growth driven CPG/FMCG marketer transforming Brands and Organizations through Innovation, Change Management and End-to-End strategy. A commercial afficionado with 14 years of experience; 9 years in Brand Management with 5 of them devoted to Global Innovation, and 5 years in Sales.
He holds an MBA from Ross School of Business at University of Michigan, with emphasis in Marketing and International Business. He spent 10 years in the US where he held multiple positions in Brand Management at Reckitt and Godiva. His latest role while in the US was Global Marketing Director for Godiva where he focused on Global Innovation leading the development of products and sub-brands that reached consumers in more than 100 countries and almost every distribution channel.
At both Reckitt and Godiva, his hands-on approach and relationship building mentality allowed him to become an essential member of the broader commercial team and to expand his scope beyond marketing specific tasks, making him a well-rounded commercial leader with strong knowledge of trade across multiple countries.
Before moving to the US, he spent 5 years in Greece working in multiple sales roles including Business Development Manager for Auto-France, Export Sales Executive for DOMUS SA and Organized Trade Sales Rep for Cadbury Hellas. In addition to his MBA, he holds an MSc in Marketing from Athens University of Economics and Business and a BA in Finance from the University of Piraeus.
In 2022 Panagiotis became a US Scholar of the Marketing Academy, a highly selective leadership development program for 30 carefully selected marketers from all the United States. He also holds a Diploma in Restaurant Entrepreneurship from New York University – School of Professional Studies and a Diploma in Export Management from IST Studies.
Since returning from the US in December of 2022, Panagiotis has been working as a freelance Marketing & Innovation consultant while making his first entrepreneurial endeavors in Hospitality and Real Estate.
Maria is a creative and resourceful marketer with an e-commerce background and a demonstrated history of working in the premium retail industry (fashion, cosmetics, homeware). Strategic and result-oriented with proven capabilities in building effective marketing and communications strategies fostering brand identity and providing sustainable growth.
She holds a Bachelor and MBA degree from Athens University of Economics and Business, and she currently leads the role of Marketing Manager at Lacoste.
Her free time is shared between travelling, volunteer projects, cinema and meditating through yoga and archery.
Bertrand Pellegrin is the founder and director of b. on brand Consulting, LLC. He has consulted for such clients as Louis Vuitton (LVMH), Lotte Shopping Group, Bank of America, The North Face, Yum Brands, and the San Francisco International Airport, among many others.
Previously he was a senior retail strategist with the San Francisco office of Gensler Worldwide. Mr. Pellegrin’s expertise draws heavily from his formal background in cultural anthropology, as well as his research in consumer environments, mass media, popular culture, and social and cultural trends. He is also a veteran of U.S. network television, developing, producing, and directing numerous award-‐winning news and entertainment programs for which he has received over a dozen national awards including three Emmy Awards for excellence.
Mr. Pellegrin is the author of Branding the Man: Why Men are the Next Frontier in Fashion Retail (Random House/Allworth 2009). He received a B.A. degree in Sociology and Anthropology from Lewis and Clark College, Portland, Oregon, and an M.F.A. in Fashion Merchandising from the Academy of Art University, San Francisco, California.
Panos is a Manager in Strategy and M&A Consulting at Deloitte, a world-leading professional services firm. In the past, he has also held positions as Corporate Finance Manager at Upstream, Management Consultant at Octane, and Tax Consultant at Deloitte in Greece and the Netherlands.
Panos has vast experience in strategic and business planning, financial modeling and reporting as well as business valuation and M&A support. He has also served as Business and Finance mentor for several startups, as part of innovation programs by European Institute of Innovation & Technology (EIT) and Greek-based incubators among others.
I embarked on my career journey by earning a Bachelor’s degree in Statistics & Insurance, laying a solid foundation for my future endeavors. However my passion for understanding complex business problems and leveraging technology for solutions soon became evident, setting me on the path to becoming a Business Analyst in 2013.
Over the years, I have gained extensive experience in a variety of industries, including fintech, edtech, medtech and blockchain. This diverse exposure has not only honed my analytical skills but has also given me a deep understanding of industry-specific challenges and opportunities.
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