The SmartGen FMCG Open Innovation Program 2026, organized by ECR Hellas in collaboration with the Athens University of Economics and Business, returns for its second year. Coordinated by executives from AB Vassilopoulos, Coca-Cola Hellenic, and ACE, the program brings together professionals from retail, supply, and consulting sectors. It invites startups, business groups, and research teams to submit innovative solutions addressing key industry challenges.