The story of bespot began with a simple yet powerful observation: while online businesses had access to advanced customer behavior data, physical spaces remained largely “blind.” Leon Gavalas, driven by his background in data science and passion for innovation, saw a major opportunity in bridging this gap. The idea was born—to empower businesses in the physical world with the same level of insight and precision that digital platforms enjoy.
Motivated by this vision, Leon and his team joined ACEin, where they began developing a platform that would combine geolocation data, AI, and real-time analytics to revolutionize how brick-and-mortar businesses understand customer movement and behavior.
Apart from developing its solution, while at the incubator, bespot had the opportunity to pilot test its technology in real-life cases through Open Innovation projects run with major companies, such as Nestle.
From Vision to Reality
bespot emerged from ACEin as a pioneering force in location intelligence, transforming how businesses interact with physical environments. By leveraging cutting-edge AI and IoT technologies, bespot offers precise indoor and outdoor geolocation analytics, helping enterprises improve customer experience, optimize operations, and reduce risk. Its current portfolio of solutions allows precise, real-time location verification, helps businesses understand and interact with their customers by decoding consumer behaviour patterns through location data, and supports them in detecting suspicious activities -through a customizable online fraud prevention platform- that may occur in mobile and web applications.
Key Achievements:
- Strategic Partnerships: Partnered with major players -like OPAP- to implement AI-powered solutions that track customer entry and exit in physical stores—ensuring compliance while enriching customer insights.
- Funding Milestones: Has raised over €1 million in two funding rounds led by Uni.Fund, fueling expansion into international markets including Ireland, Italy, Morocco, and the U.S.
- Indicative Customers: OPAP, Nestle, Skroutz, Nova, Municipality of Athens
Impact and Growth:
Since its early days in the Incubator, bespot has scaled into a trusted provider of location intelligence. With more than 4,000 venues served and over 100 million location validations per month, its platform is now a critical tool for clients in the retail, gaming, and hospitality industries—supporting fraud prevention, data-driven decision making, and business growth.
Honored with multiple prestigious awards:
- BITE Awards 2021 – for business technology excellence.
- Envolve Award Greece 2022 – for unlocking the value of geolocation data.
- Pitch ICE 2022 Winner – for innovation in the gaming industry.
- World Gaming Executive Summit 2022 – for excellence in gaming tech.
- Mobile Excellence Awards 2022 – for mobile-first innovation.