ShopMind has developed a powerful Analytics-as-a-Service (AaaS) platform designed specifically for the Fast-Moving Consumer Goods (FMCG) sector. The platform collects and analyzes transactional data from retail environments, delivering actionable insights that help businesses better understand consumer behavior, optimize in-store performance, and make data-driven decisions in real time.
The Open Innovation contest played a key role in helping us take our solution to the next level. With guidance from Nestlé’s team, we strategically pivoted and adapted our platform to better address the needs of suppliers — unlocking a new customer segment that is crucial for the long-term viability and scalability of our business model.
— The ShopMind Team
ShopMind collaborated with Nestlé by deploying its Analytics-as-a-Service (AaaS) platform to analyze transactional and loyalty data from a major Greek FMCG retailer. The platform delivered valuable insights into customer behavior and shopping missions, helping both the retailer and Nestlé better understand how consumers interact with specific product categories such as coffee, cereals, and chocolate bars.
Through advanced shopping mission detection, the platform identified correlations between purchased categories, revealing which products are most frequently combined to satisfy specific shopper needs. This enabled both parties to optimize category placement, promotion strategies, and cross-selling opportunities.
Additionally, ShopMind provided a deep-dive category analysis, examining shopper behavior over time — down to specific days and hours. These insights offered the retailer and Nestlé a clear picture of customer habits, helping them enhance decision-making with data-driven precision.