By combining a co-branding strategy with our storytelling, we redefined the way travelers experienced Greece’s landmarks. We crafted narratives that went beyond information, turning each visit into an emotional journey. Through this approach, we helped travelers discover the hidden stories behind each destination while at the same time strengthening the cultural image of Greece in a fresh and memorable way.
By the end of the contest, we had not only sharpened our skills but also earned Athens International Airport as a trusted partner and mentor. Within just a few months, Clio Muse Tours gained impressive visibility among travelers and cultural institutions alike. This momentum fueled a strong increase in sales and opened doors to new collaborations with leading tourism companies.
— The Clio Muse Team
How did they collaborate?
Clio Muse Tours joined the “Digital Gate” innovation program with a clear vision: to enhance the traveler experience through engaging cultural storytelling. Following a series of workshops and expert mentoring, their idea was selected for pilot implementation.
As part of the pilot, Clio Muse’s digital narratives were displayed on the airport’s public screens, offering travelers a unique, immersive introduction to Greece’s landmarks while still at the terminal. This real-world exposure allowed the team to collect valuable feedback and refine their solution based on actual traveler interaction.
Athens International Airport, in turn, gained access to a fresh, tech-enabled service aligned with its innovation strategy and commitment to enhancing passenger experience. The result was a mutually beneficial collaboration — a true win-win — where Clio Muse gained visibility and practical insights, and AIA enriched its profile as a forward-thinking, innovation-friendly hub.